ENGAGE AND COLLABORATE.
PRIDE IN OUR WORK.
UPHOLD HIGHEST
ETHICAL STANDARDS.
RESPONSIVE AND FLEXIBLE.
FORWARD THINKERS.

ABOUT US

Our corporate offices in Edgewater, New Jersey, overlooking New York City’s skyline, are the perfect location for our growing client base.
We build strong research partnerships with our clients by providing excellence in market research and always implementing best in class practices.
Our values shape who we are and how we do business. We are MarketView, and we deliver insightful results.

OUR TEAM

GAIL APKARIAN

PRESIDENT

Gail Apkarian founded MarketView Research in 1999 after a 20-year career. Her vision was to create an organization that offers the breadth of resources found in larger companies with the service and business partnership of a smaller boutique firm. It is Gail’s passion for research, her drive for excellence, and her dedication to client service that are at the core of MarketView’s success today. Her commitment to innovation and emerging technologies continues to drive growth, making MarketView one of the industry’s most successful privately owned research firms.

GAIL APKARIAN

PRESIDENT

SHANNA WALSH

VICE PRESIDENT, CLIENT SERVICES

Shanna began her career with MVRG in 2000 as a project director and quickly assumed roles of greater responsibility and leadership. Offering experience in a wide range of quantitative research methodologies and designs, Shanna works as a thinking partner for each of her clients. Through dedication and commitment to excellence, Shanna has been instrumental in the success and growth of key accounts for MVRG and is a category expert for one of the most established and high-profile accounts.

SHANNA WALSH

VICE PRESIDENT, CLIENT SERVICES

JOSÉ CORREA

VICE PRESIDENT, TECHNOLOGY DEVELOPMENT AND OPERATIONS

José is a trained engineer, holding several product design patents, including MarketView’s survey research application. Since 1999, José has developed MarketView’s proprietary electronic survey application and has spearheaded MyOpinionNow.com, the company’s online panel. His responsibilities include management of the survey programming staff, development and implementation of the online research platform and IT strategy/architecture.

JOSÉ CORREA

VICE PRESIDENT, TECHNOLOGY DEVELOPMENT AND OPERATIONS

LISA MACKEY

VICE PRESIDENT, CLIENT SERVICES

Since joining MarketView in 2001, Lisa has been helping clients assess and explore research options in a variety of quantitative and qualitative methodologies.  Lisa provides her CPG clients with expertise across a wide range of research areas including concept testing, sensory testing, claims substantiation, A&U, and packaging communications, with particular expertise in home use product testing.  Lisa’s dedication and commitment to excellence consistently exceed expectations and make her a valued business partner to her clients.

LISA MACKEY

VICE PRESIDENT, CLIENT SERVICES

JOHN VALENTE

VICE PRESIDENT, DATA SERVICES

John brings over 20 years of data management experience to oversee the data processing team at MarketView.  John is a strategic thinker who sees the big picture in the small details.  His understanding of multifaceted analytical methods and how they can be applied provides our client service teams with guidance on techniques that enhance data analysis and insights for our clients.

JOHN VALENTE

VICE PRESIDENT, DATA SERVICES

CAITLIN WELLS

SENIOR ACCOUNT MANAGER

Caitlin joined MarketView in 2011 after earning her degree in Marketing and International Business from the NYU Stern School of Business.  Caitlin guides customized research projects from inception to insights and has worked in partnership with clients in a variety of industries including CPG, alcoholic beverages, and confection.  Caitlin’s deep analytical insights and drive for excellence have made her a valued research partner to her clients. 

CAITLIN WELLS

SENIOR ACCOUNT MANAGER

VIVIAN EDELBERG

VICE PRESIDENT, ADVERTISING AND PACKAGING RESEARCH

Vivian joined MarketView in 2009 following a successful 25 year career in Advertising and Packaging Research. She was instrumental in launching EyeView™ Behavioral Metrics, MarketView's global eye tracking methodology, which objectively measures consumer attention to advertising and packaging in a natural environment. Vivian's research and marketing expertise is gleaned from managing a wide range of projects for many Fortune 500 corporations. Vivian's deep analytical insights and drive for excellence have made her an invaluable research partner to her clients.

VIVIAN EDELBERG

VICE PRESIDENT, ADVERTISING AND PACKAGING RESEARCH

JOANNE MELI

DIRECTOR, FIELD SERVICES

Joanne has over 20 years of experience in field operations and manages a full-time staff that is dedicated to overseeing the quality control and day-to-day aspects of data collection for all methodologies.  Her expertise includes managing domestic and international relationships with over 200 data collection organizations and sample providers.  

JOANNE MELI

DIRECTOR, FIELD SERVICES

OUR EXPERIENCE

MarketView's wide range of clients in various consumer package goods
and services categories gives us the experience to make your research work best for you.

 

Beauty

Make-up, fragrance, hair care
 
 

Consumption

Snack foods, beer, wine, spirits, tobacco, e-vapor
 
 

Healthcare Products

Oral care, nasal care, vitamins/minerals/probiotics, body care, wound care, cold sores, analgesics/antacids
 
 

Household Products

Laundry/dish detergent, stain removers, odor control, kitchen/bathroom cleansers
 
 

Personal Products

Depilatories, pregnancy/ovulation test kits, contraceptives, lubrications, feminine hygiene
 
 

Pet Products

Cat litter, pet care
 
 

Skin Care

Sun care, anti-aging, facial care
 
 

Other

Casino gaming, financial services, sporting apparel and office supplies
MARKETVIEW RESEARCH | 115 RIVER ROAD, SUITE 105 | EDGEWATER, NJ 07020-1099| P 201-840-5300| F 201-840-6502 | info@mvrg.com
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